Communication

There is a need for appropriate communication strategies to pass scientific and political messages to society. Media have a key role in disseminating messages to inform populations, to increase public risk perception, to educate people in general, and to target groups to have a better understanding of the symptomatology of pediatric cancers to ensure early presentation to the hospital. Supporting campaigns and creating conditions to facilitate behavioral change is essential, but it should be combined with collective measures. 

Communication is the best means to raise awareness on the part of and to influence people. Collaboration with the media is essential, as well as the identification of positive, clear, and understandable messages that can be identified by media and the public as their messages. 

In addition, effective communication with national decision-makers requires the formulation of new indicators of well-being to measure the benefits of primary prevention. Benefits should be measured not only in terms of productivity but as health, social, and environmental benefits.